PROJECT: T:SLIM PRODUCT BROCHURES
CREATIVE STRATEGY / DESIGN / ART DIRECTION / PHOTOSHOOT / COPYWRITING / RETOUCHING
For type 1 diabetics, insulin delivery is a life or death issue. Access to real-time, accurate blood sugar information can be a positive game changer, while incomplete or inaccurate data can pose a seemingly insurmountable challenge. To support the consumer launch of the t:slim pump, we told the brand story through a patient-friendly product brochure.