Skylanders

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‍CLIENT: ACTIVISION
BRANDING / CREATIVE STRATEGY / IDENTITY SYSTEMS / KEY ART SYSTEM / LOGO ANIMATION / STYLE GUIDES / BRANDED CONTENT / IN-STORE / GLOBAL TRANSLATIONS

How often does one get to brand something entirely new and revolutionary?  Activision tagged us with a once in a lifetime opportunity to bring a disruptively unique new play concept to life. For Skylanders, ultimately over $4.5 billion strong, we delivered an unforgettable consumer-facing identity from the ground up and beyond.