Quantum-Si

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‍CLIENT: Quantum-Si (QSI)
BRANDING / CREATIVE STRATEGY / IDENTITY / WEBSITE / KEY VISUALS / PACKAGING / MOTION / VIDEO / PHOTOGRAPHY

Collaborating closely with QSI stakeholders, Hamagami/Carroll crafted strategic positioning, brand pillars, and values that reflect the company's impact – not just on its transformation of scientific research, but its potential to enhance human health. The new visual language is a dramatic departure from the old – introducing a vibrant, unexpected color palette, elegant typography, and a warm, more human approach that embodies the brand’s higher purpose. The resulting system is a celebration of QSI's undaunted quest to crack the code of the proteome.