InterVenn

————

‍CLIENT: Intervenn
PRODUCT NAMING /BRAND GUIDELINES / WEBSITE / DIGITAL & PRINT COLLATERAL / PHOTOGRAPHY / COPYWRITING

Start-up InterVenn had a sizeable communications hill to climb at ASCO 2022. Not only were they launching a new product, they needed to familiarize audiences with the emerging field of glycoproteomics as well. Job one was delineating a flexible nomenclature for the company’s product lines, current and future, and creating a visual system for product logos. Next, we created a memorable product campaign for launch at ASCO, including a website, and digital and print advertising.