Hot Wheels

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‍CLIENT: MATTEL
IDENTITY / KEY ART / STYLE GUIDE / PACKAGING DESIGN / ILLUSTRATION

In our work for Hot Wheels, we encapsulate the excitement, speed, and fun associated with this legendary toy brand. We’ve developed packaging, style guides, and branding for a wide range of products, from cherished classic cars to the latest innovative mixed-reality games. Our colorful illustrations vary from stylish shots of individual cars to dynamic action scenes to key art of wildly imaginative playsets. We always channel the motto, "Go Big, Go Hot Wheels!"