Deathloop

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‍CLIENT: BETHESDA SOFTWORKS / ARKANE STUDIOS
CREATIVE STRATEGY / IDENTITY / KEY ART / LOGO / COPYWRITING / BRAND GUIDE / DIGITAL ASSETS

Drawing heavily from '60s pulp film poster style and tone, we worked with our partners at Bethesda Softworks and Arkane Studios to brand their killer new IP for its grand reveal. Starting early in the game dev stage, we created a key art and visual branding system to help bring the game's pulp thriller-inspired vision to life. Deliverables included creative strategy, tagline, key art concepting, identity system, style guide, and digital assets, with some excellent key art render assistance from artist Sergey Kolesov.